MS Sales and Marketing
SCHEME OF STUDIES
First Semester
Code | Course Title | Course Type | Cr Hrs |
---|---|---|---|
MSM101 | Brand Management | Compulsory | 3(3,0) |
MSM102 | Consumer Behaviour | Compulsory | 3(3,0) |
MSM103 | Sales Management | Compulsory | 3(3,0) |
MSM104 | Personal and Professional Development (without Exam) Non-credit | Compulsory | 0(0,0) |
Second Semester
Code | Course Title | Course Type | Cr Hrs |
---|---|---|---|
MSM201 | Retail Marketing and Distribution Channels | Compulsory | 3(3,0) |
MSM202 | Advertising and Promotion | Compulsory | 3(3,0) |
MSM203 | Business To Business Marketing | Compulsory | 3(3,0) |
MSM204 | Marketing in Emerging Markets | Compulsory | 3(3,0) |
Third Semester
Code | Course Title | Course Type | Cr Hrs |
---|---|---|---|
MSME000 | Elective I (Marketing Research) | Compulsory | 3(3,0) |
MSME000 | Project | Compulsory | 3(3,0) |
Fourth Semester
Code | Course Title | Course Type | Cr Hrs |
---|---|---|---|
MSME000 | Elective III | Optional | 3(3,0) |
MSME000 | Elective IV | Optional | 3(3,0) |
Thesis | Elective III / IV | Optional | 3(3,0) |
LIST OF ELECTIVE COURSES
CODE | NAME OF COURSE | CREDIT HOURS |
---|---|---|
MSME01 | New Product Development | 03 |
MSME02 | Neuromarketing | 03 |
MSME03 | Advertising and Event Management | 03 |
MSME04 | International Marketing | 03 |
MSME05 | Agriculture Marketing | 03 |
MSME06 | Industrial Marketing | 03 |
MSME07 | Integrated Marketing Communication | 03 |
MSME08 | Seminars in Marketing | 03 |
MSME09 | Services Marketing | 03 |
MSME10 | Applied Marketing | 03 |
MSME11 | Customer Relationship Management and Marketing | 03 |
MSME12 | Marketing in Information Technology | 03 |
MSME13 | Marketing Issues in Pakistan | 03 |
MSME14 | Social Media Marketing | 03 |
MSME15 | Media Management and Marketing | 03 |
MSME16 | Marketing in Personal Selling | 03 |
MSME17 | Global Marketing | 03 |
MSME18 | Marketing Segmentation and Positioning | 03 |
MSME19 | Marketing Channels and Supply Chain Management | 03 |
MSME20 | Sports and Entertainment Marketing | 03 |
MSME21 | Marketing in Fashion Industry | 03 |
MSME22 | Video Marketing | 03 |
MSME23 | Digital Marketing | 03 |
MSME24 | Marketing Research Methods | 03 |