MS Sales and Marketing

SCHEME OF STUDIES

First Semester
CodeCourse TitleCourse TypeCr Hrs
MSM101Brand ManagementCompulsory3(3,0)
MSM102Consumer BehaviourCompulsory3(3,0)
MSM103Sales ManagementCompulsory3(3,0)
MSM104Personal and Professional Development (without Exam) Non-creditCompulsory0(0,0)
Second Semester
CodeCourse TitleCourse TypeCr Hrs
MSM201Retail Marketing and Distribution ChannelsCompulsory3(3,0)
MSM202Advertising and PromotionCompulsory3(3,0)
MSM203Business To Business MarketingCompulsory3(3,0)
MSM204Marketing in Emerging MarketsCompulsory3(3,0)
Third Semester
CodeCourse TitleCourse TypeCr Hrs
MSME000Elective I (Marketing Research)Compulsory3(3,0)
MSME000ProjectCompulsory3(3,0)
Fourth Semester
CodeCourse TitleCourse TypeCr Hrs
MSME000Elective IIIOptional3(3,0)
MSME000Elective IVOptional3(3,0)
ThesisElective III / IVOptional3(3,0)
LIST OF ELECTIVE COURSES
CODENAME OF COURSECREDIT HOURS
MSME01New Product Development03
MSME02Neuromarketing03
MSME03Advertising and Event Management03
MSME04International Marketing03
MSME05Agriculture Marketing03
MSME06Industrial Marketing03
MSME07Integrated Marketing Communication03
MSME08Seminars in Marketing03
MSME09Services Marketing03
MSME10Applied Marketing03
MSME11Customer Relationship Management and Marketing03
MSME12Marketing in Information Technology03
MSME13Marketing Issues in Pakistan03
MSME14Social Media Marketing03
MSME15Media Management and Marketing03
MSME16Marketing in Personal Selling03
MSME17Global Marketing03
MSME18Marketing Segmentation and Positioning03
MSME19Marketing Channels and Supply Chain Management03
MSME20Sports and Entertainment Marketing03
MSME21Marketing in Fashion Industry03
MSME22Video Marketing03
MSME23Digital Marketing03
MSME24Marketing Research Methods03