MS Sales and Marketing

SCHEME OF STUDIES

First Semester

Code	Course Title	Course Type	Cr Hrs
MSM101	Brand Management	Compulsory	3(3,0)
MSM102	Consumer Behaviour	Compulsory	3(3,0)
MSM103	Sales Management	Compulsory	3(3,0)
MSM104	Personal and Professional Development (without Exam) Non-credit	Compulsory	0(0,0)

Second Semester

Code	Course Title	Course Type	Cr Hrs
MSM201	Retail Marketing and Distribution Channels	Compulsory	3(3,0)
MSM202	Advertising and Promotion	Compulsory	3(3,0)
MSM203	Business To Business Marketing	Compulsory	3(3,0)
MSM204	Marketing in Emerging Markets	Compulsory	3(3,0)

Third Semester

Code	Course Title	Course Type	Cr Hrs
MSME000	Elective I (Marketing Research)	Compulsory	3(3,0)
MSME000	Project	Compulsory	3(3,0)

Fourth Semester

Code	Course Title	Course Type	Cr Hrs
MSME000	Elective III	Optional	3(3,0)
MSME000	Elective IV	Optional	3(3,0)
Thesis	Elective III / IV	Optional	3(3,0)

LIST OF ELECTIVE COURSES

CODE	NAME OF COURSE	CREDIT HOURS
MSME01	New Product Development	03
MSME02	Neuromarketing	03
MSME03	Advertising and Event Management	03
MSME04	International Marketing	03
MSME05	Agriculture Marketing	03
MSME06	Industrial Marketing	03
MSME07	Integrated Marketing Communication	03
MSME08	Seminars in Marketing	03
MSME09	Services Marketing	03
MSME10	Applied Marketing	03
MSME11	Customer Relationship Management and Marketing	03
MSME12	Marketing in Information Technology	03
MSME13	Marketing Issues in Pakistan	03
MSME14	Social Media Marketing	03
MSME15	Media Management and Marketing	03
MSME16	Marketing in Personal Selling	03
MSME17	Global Marketing	03
MSME18	Marketing Segmentation and Positioning	03
MSME19	Marketing Channels and Supply Chain Management	03
MSME20	Sports and Entertainment Marketing	03
MSME21	Marketing in Fashion Industry	03
MSME22	Video Marketing	03
MSME23	Digital Marketing	03
MSME24	Marketing Research Methods	03